Branding for Jesus …

So if Superman puts on a suit and a pair of eyeglasses, no one thinks “Clark Kent” is really the “man of steel”?

I never got that!

Hiding behind the thinnest of disguises, people couldn’t tell the two characters were the same person?!

Okay, Superman is a fictional character, but he’s not the only one who uses thin disguises.

Take, for example, the popular push for church leaders to “build a brand.” The common argument is creating a brand helps the leader expand his influence for the sake of the Gospel.

But if you look at the expansive efforts of some, you have to ask: Is this a ministry or a personal platform? Is this a means to teach and touch lives with the Good News of Jesus Christ, or just a platform to sell books, garner speaking invitations, and otherwise inflate their own names?

John the Baptist, as unrefined as he was, knew how to draw a crowd (BIG ones!). But he had a purpose, that of preparing hearts for the Messiah. And he understood his own position within the ministry he was called to:

“He must become greater and greater, and I must become less and less,” John 3:30.

Whose name do you work the hardest at lifting up: the name of Jesus Christ, or your own?

Scotty