Why follow-up can lead to failure …

You may be setting yourself up to fail when you intend to achieve something with good follow-up.

Why?

Because to “follow-up” means you start something and then let it go for a while, only to return later to see what your start has turned into. Often it has turned into something you didn’t want or expect because you weren’t around to guide your start to a proper completion.

That’s why, when you want a particular outcome, it’s important to follow-through rather than follow-up. The difference in those two terms are more than words.

To follow-through is to start a motion or action and continue with it until it is complete. Ask any athlete just how vital good follow-through is to their success. The same for a good business person or leader. Once you start an action, you need to stay properly connected with it — follow-through — until the desired result is achieved.

Scotty